Get in touch

Top tips for posting on LinkedIn

Table of Contents

Posting on LinkedIn can be a valuable way to establish your professional brand, network with others, and share your expertise.

Here are some tips to consider when posting on LinkedIn:

Define your objective

Determine the purpose of your post. Are you sharing industry insights, seeking advice, promoting a product or service, or looking to connect with like-minded professionals? Clarifying your objective will help you tailor your content effectively.

Create valuable content

Provide insightful and valuable content in your post. Share your expertise, offer useful tips, or discuss industry trends. Aim to provide value to your audience, whether it’s by educating, inspiring, or entertaining them.

Grab the attention of your audience with an engaging headline. Make it concise, clear, and intriguing to encourage people to read further.

Keep it concise: LinkedIn posts are typically more effective when they are concise and to the point. Aim for clarity and avoid rambling. If your post requires more context, consider attaching an article or writing a longer-form post.

Use a conversational tone

LinkedIn is a professional platform, but that doesn’t mean your posts need to be overly formal. Write in a conversational tone to make your content relatable and approachable.

Visuals can significantly enhance the impact of your post. Use relevant images, infographics, or videos to grab attention and make your content more visually appealing.

Engage your audience

Encourage engagement by asking questions, seeking opinions, or inviting others to share their experiences. Respond to comments and engage in discussions to foster a sense of community.

Include relevant hashtags in your post to increase its visibility and reach. Research popular industry-specific hashtags and use them appropriately. Avoid excessive or unrelated hashtags, as it can appear spammy.

Proofread and edit

Take the time to proofread your post before publishing it. Check for any grammatical errors, typos, or formatting issues. Well-written and error-free content reflects positively on your professionalism.

Post consistently

Regularly sharing content on LinkedIn can help you stay visible and build a strong online presence. Aim to post consistently, but focus on quality over quantity. Find a posting frequency that works for you and your audience. Using a scheduling tool like Planable is a great way to help you achieve consistency in your posting.

Analyse and learn

Pay attention to the performance of your posts. LinkedIn provides analytics that can give you insights into how your content is performing. Analyze the engagement metrics, such as likes, comments, and shares, to understand what resonates with your audience and adjust your strategy accordingly.

Remember, LinkedIn is a professional platform, so always maintain a level of professionalism and adhere to the platform’s guidelines. With these tips, you can optimise your LinkedIn posts to effectively engage with your network and achieve your professional goals.