Categories
Exclusive

Marketing consultant not marketing agency

Don’t get us wrong, there are some amazing marketing agencies in the UK right now, some of which have been around for a very long time which obviously means they are doing something right.

We have worked with a lots of marketing agencies over the years, some as an employed member of the team and others providing white label services so we like to think we are capable of telling the difference between a great agency and one that’s mediocre.

As the title of this post might suggest, we don’t think of ourselves as your typical run-of-the-mill marketing agency. We’re not saying marketing agencies are bad – having had the benefit of an agency upbringing I have a lot to thank the industry for. However, Marketing Agencies are not always the right solution to improve your marketing function. Let us explain why.

Pros of using a Marketing Agency

1. Amazing talent

Anyone who has worked in a marketing agency will tell you that the learning curve is steep which helps foster teams that really know their stuff. This is especially true with specialist agencies that focus on one particular disciplined such as SEO or PPC.

2. Deep industry knowledge

Some agencies will specialise in a particular industry or vertical. Hopefully they will have honed their craft and know the kind of marketing that works and the kind that doesn’t for that particular sector.

3. Lower commitment

Depending on the agencies fees, scope of the brief and length of the contract using an external agency could be considered as a lower commitment when compared to the costs and time associated with hiring an in-house full time employee.

4. Creatively and Objective Opinion

One of the greatest advantages that collaborating with an marketing agency partner can offer is the creativity and objectivity they bring to the table. In-house marketing can sometimes lead to groupthink and tunnel-vision. An external agency isn’t influenced by any internal biases or assumed knowledge, so it’s easier to cut through the mustard and develop a clear message to the target audience.

Cons of using a Marketing Agency

Despite the industry leading talent there are unfortunately downsides to outsourcing some or all of your marketing department to a large agency partner.

1. Small fish in a big pond

Despite the promises made that you’ll be looked after by a ‘dedicated account manager’ this is not always the case. Most agencies need a substantial client base to fuel the wage bill of experts, account managers, admin staff and directors.

2. Longer lead times

Agencies need to structure their time effectively to help meet multiple deadlines. This can make agencies slower to respond to reactive tasks or spare of the marketing requirements that are time sensitive, sometimes leaving you waiting for the ‘next available slot’ in the studio diary.

3. Outsourced marketing = outsourced knowledge

Whilst outsourcing the entire marketing function might feel like a good decision in the short-term, what happens if you stop using the agency? All of the marketing knowledge stays with the agency and you are effectively starting from scratch.

4. Pressure cookers

And as much as the cosy beanbags, Xbox’s and comfy office attire might look, agencies can be pressure-cooker like environments to work in, especially when deadlines are looming. This doesn’t always generate the best marketing output.

What about employing someone in-house?

In an ideal world every business would have an amazing in-house marketing team that consistently delivers great marketing campaigns. However, in our experience not every business needs or can afford to employ a full time member of the team.

It’s for this very reason Just Add Treviss was created and why we don’t call ourselves a marketing agency nor are we full time member of the team.

“Sometime we use the term ‘Part time, Full time” which does a good job of explaining how we deliver our services: We work ‘Part Time’ for our clients typically providing between two and six days of marketing support per month but we view each relationship with our clients as a full time partnership.

You’ll be amazed at what we can achieve in that time.

As part of the on-boarding process, the amount of marketing consultancy or support we provide is driven by the requirements of the marketing strategy not a prepacked solution you often see in the market. That’s important because every business is different. Don’t settle for a template driven marketing campaign. We don’t like set marketing packages and we don’t like long contracts that tie people in either. For us the relationship comes first, not the calendar.

Our approach is entirely flexible and can be tailored to your needs. We do our best to work around you, you won’t be waiting for the ‘next available’ day in the studio.

You also have a single point of contact who actually also does the work. There are no account management or project management fees which you might find with a traditional marketing agency. Our goal is to maximise value for money.

So there you have it. The marketing solution you might have been looking for. You don’t need to employ an expensive marketing agency or take on the burden of employing a full time member of staff to move your marketing forwards. You can solve your marketing problems by speaking to Just Add Treviss.